City of Santa Clara
  • Sign In

Meeting: Council and Authorities Concurrent Meeting on 2022-02-22 4:00 PM

Meeting Time: February 22, 2022 at 4:00pm PST

Agenda Item

3.N 22-72 Actions to Adopt a Mitigated Negative Declaration, a Mitigation Monitoring and Reporting Program and Billboard Relocation Agreement with Outfront Media LLC to allow the installation of a new single-sided LED digital billboard at 630 Laurelwood Road; and to Waive First Reading and Introduce an Ordinance to Amend Section 18.80.210 of the Zoning Code to Increase The Permissible Height Of Digital Billboards

Legislation Text January 10, 2022 Planning Commission Staff Report Initial Study/Mitigated Negative Declaration Mitigation Monitoring and Reporting Program Response to Draft IS Comment Resolution to Adopt the Mitigated Negative Declaration and Mitigation Monitoring and Reporting Program Draft Billboard Relocation Agreement Draft Ordinance Amending Zoning Code City Council Policy Statement for Billboard Relocation Agreements Rev April 2011 Billboard Banking Agreement Approved Amendment No. 2 to Billboard Banking Agreement Conditions of Approval Development Plans
   Oppose     Neutral     Support    
500 of 500 characters remaining
1 Public Comment
  • Default_avatar
    Susan Hinton almost 3 years ago

    Except for possible legal disputes, total payment to the City, for a period of 20+ years, follows: " ... the Advertiser agrees to pay City $70,000 per new billboard face." Doesn't this seem like a heavenly deal for the Billboard owner? Shouldn't there be an annual fee too, perhaps a percent of the Billboard owner's revenue, such as a modest 3-6% ? Hasn't the City of Santa Clara learned anything about how to support itself? (That Hwy 101 spot would make a fantastic NFL advertising location.)